Lincoln Black Label

It's luxury exemplified, inside and out. Explore the superior services and curated interiors afforded each Lincoln Black Label member.

Welcome to Lincoln Black Label at Bill Knight Lincoln, an ownership experience designed to exceed the expectations of even the most discerning luxury client. Centered on a curated collection of designer, interior themes-meticulously brought to life in rare, high-end materials-and a host of exclusive membership privileges, Lincoln Black Label not only engages the senses and imagination, it represents the ultimate in luxury, comfort and service.

Membership Privileges

Premium materials deserve superior service. That’s why membership includes a host of exclusive benefits2 with your Lincoln Black Label vehicle.

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From remote vehicle delivery to a dedicated liaison, Lincoln Black Label is more than luxury ownership; it's membership.

  • Lincoln Black Label Experience Liason - Enjoy a single point of contact throughout the entire shopping experience, helping with anything you may need-start to finish.
  • On Your Terms - With a mobile showroom that comes to you, an in-dealership studio featuring a private fitting room and remote vehicle delivery, Lincoln Black Label works on your terms.
  • Vehicle Care - Complimentary anytime car washes as well as annual detailing are available to help keep your Lincoln Black Label vehicle in pristine condition.
  • Premium Maintenance - Take advantage of a four-year/50,000-mile premium maintenance plan, covering all recommended service and including replacement of wear items.
A Lincoln service representative is shown handing a key fob to a customer after pickup and delivery service

Lincoln Pickup & Delivery™

Service on your schedule. Experience complimentary pickup, delivery and a loaner Lincoln when your vehicle needs service.4

A fine spray of water mist showers a vehicle in a car wash

Seeing truly is believing. Explore everything Lincoln Black Label has to offer, in person at Bill Knight Lincoln. Your personal Lincoln Black Label Concierge will preview everything from materials and options to member privileges. Contact Bill Knight Lincoln today to get started.

travel collection
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Upgraded Travel with Avis®

Lincoln Black Label membership provides access to the AVIS® President’s Club, an exclusive invitation-only program. Benefits include a complimentary vehicle for up to seven days when traveling to Los Angeles, San Francisco, Phoenix, Orlando or Atlanta international airports,5 within the first year of ownership; a double upgrade, when available; a guaranteed rental with 48-hour advance reservation; a dedicated line for reservations and customer support; and a chance to earn 50% more points by opting in to Avis Preferred Points.6

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Lincoln and Clear®: Putting Travel Stress on Standby

Lincoln is working with CLEAR to offer our drivers a barrier-free experience that continues beyond the wheel. CLEAR uses a person’s unique biometrics to let customers skip long security lines at the airport. New Lincoln drivers, and their spouse or significant other, receive a complimentary six-month membership. New Lincoln Black Label owners receive a full year membership.7 Take your first step around the line by redeeming your Lincoln benefits with CLEAR.

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Luxury Begins Even Before Ownership

Enjoy an in-dealership private fitting room, or your dedicated liaison can bring the showroom, and your vehicle, to you.2

The Highest Expression of Lincoln Craftsmanship and Service

Explore the Lincoln Black Label themes below for Navigator, Aviator, Nautilus and Continental.

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Yacht Club Theme

Inspired by the watercraft that bears its name, Yacht Club pairs cool sea-blue leathers with sun-bleached woods and luxury with leisure. Capture the magic of an ocean breeze and calm seas with the Lincoln Black Label Yacht Club-themed Navigator.
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Destination Theme

Travel becomes art with the new Destination theme in your Lincoln Black Label Navigator. Khaya Mahogany appliqués pair perfectly with laser-etched diamond textures to create an elegant driving experience that's as inviting as it is adventurous.
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Chalet Theme

Engaging Espresso and Alpine leathers with deep Silverwood appliqués give rise to the sensations of a luxurious Alpine holiday. The Chalet theme in your Lincoln Black Label Navigator evokes the contrasting pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge.
The 2020 Lincoln Black Label
Aviator
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Flight Theme

Taking inspiration from the rich history of aviation, the Lincoln Black Label Flight theme uses rich leathers like that of a bomber jacket, dark full engine turn metallic appliqués and an instrument panel that has aviation-like dials to give one the sensation of taking to the skies.
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Destination Theme

Travel becomes art with the Lincoln Black Label Destination theme. A Lincoln Black Label logo is etched into the Khaya wood appliqués to create an elegant driving environment that's as adventurous as your next destination.
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Chalet Theme

Experience the Lincoln Black Label Chalet theme and evoke the contrasting pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge. Engaging Espresso and Alpine leathers with deep Silverwood appliqués give rise to the sensations of a luxurious Alpine holiday.

Lincoln Black Label Grand Touring

The Lincoln Black Label Grand Touring,* available in the Flight, Destination and Chalet themes, pairs the traditional gas-powered 3.0L V6 Turbocharged engine with a battery-powered electric motor to produce more than 450 horsepower** and more than 600 lb-ft of torque.**
*Available at EV-certified, participating Lincoln Black Label Dealers only. **Horsepower and torque ratings based on premium fuel per SAE J1349® standard. Your results may vary.
The 2020 Lincoln Black Label
Nautilus
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Gala Theme

Luxury exemplified, the Gala theme evokes the prestige of a cosmopolitan event and the exhilaration of a romantic night on the town. Both classic and visionary, every drive in your Lincoln Black Label Nautilus is an opportunity to experience the red-carpet treatment for yourself.
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Chalet Theme

The Chalet theme in your Lincoln Black Label Nautilus evokes the contrasting pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge where Espresso and Alpine leathers with curated accents of sparkling Silverwood appliqués gracefully bridge the space between exhilaration and rejuvenating peace.
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Thoroughbred Theme

A celebration of the distinguished lifestyle of horse racing, the Thoroughbred theme of your Lincoln Black Label Nautilus is defined by its rich, sumptuous interior and smooth exterior contours, reminiscent of a thoroughbred effortlessly at full gallop.
The 2020 Lincoln Black Label
Continental
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Rhapsody Theme

Distinctly tied to the world of music and sound, a thrilling and equally touching experience to be felt and heard, the well-composed Lincoln Black Label Continental in Rhapsody theme is the perfect symphony of elegance and exhilaration. The arrangement of Venetian leather seats, aluminized silver mesh accents throughout and a soothingly smooth Alcantara® cloth-wrapped interior will have you hanging on every note.
Alcantara is a registered trademark of Alcantara S.p.A., Italy.
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Chalet Theme

Experience the sensation of pulse-raising mountain slopes and the warm comfort of an après-ski lodge with the Chalet theme. The distinctive star perforation-pattern inserts in the Venetian leather seats offer a warm and comforting welcome. Sparkling Silverwood inlays and the engaging Espresso and Alpine leathers complete the feeling of excitement.
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Thoroughbred Theme

Inspired by tradition and the distinguished lifestyle of elite horse racing, your Lincoln Black Label Continental in Thoroughbred theme is a contemporary reflection of American history. With its Jet Black interior and Chilean Maple wood accents, the rich Chestnut leather highlights the instrument panel and center armrest, subtly evoking the image of a saddle.
1Sold at participating dealers only. 2Restrictions may apply. See a participating Lincoln Black Label Dealer for complete details. 3Covers all required maintenance, including wear items such as shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades and spark plugs (except California). See a participating Lincoln Black Label Dealer for complete details. 4Service is available for retail and warranty repair. Mileage limitation may apply. See your participating Lincoln Black Label Dealer for complete details. 5Maximum of two complimentary rentals. 6All taxes, fees (including but not limited to Air Conditioning Excise Recovery Fee, Concession Recovery Fee, Vehicle License Recovery Fee, Energy Recovery Fee, Tire Management Fee, and Frequent Traveler Fee) and surcharges (including but not limited to Customer Facility Charge and Environmental Fee Recovery Charge) are at the client's expense. 7CLEAR Program eligibility starts on 1/1/19. Program eligibility for new retail purchases of 2019 Lincoln vehicles only. Full CLEAR enrollment required to be completed within 120 days of vehicle delivery.